We talk about your project's pain points and discover potential creative solutions. It involves lots of questions about your customers and industry to truly understand what creative direction to pursue.
Business goals
User needs
Problem statement
I create wireframes, user flows, and navigational architecture with an emphasis on intuitiveness and ease of use. At this stage, the focus is on the function rather than the form, so expect lots of iterations and back-and-fourths.
Information architecture
Site map
Wireframes
User personas
I focus on the details by designing a custom interface, icons, and illustrations, leveraging visual language as an extension of your brand identity. Time to focus is on the form and all its bells and whistles, while still having a functional interface overall.
Art direction/mood boards
Responsive design
Visual design
Custom icons and illustrations
Lottie animations
If the project requires, I build a style guide as a visual and technical reference to make the developer‘s life easier. Everything is in one link and it's a great time-saver.
Style guide
Design system
Inspect elements
Interactions
A pretty interface is a feast to the eye, but it doesn‘t sell. With my dev superpowers I‘ll help you translate the design into fully-functional website.
WordPress with Elementor Pro
Webflow
Bringing DeepForestry’s Technology to Life Online
DeepForestry offers the world’s only fully autonomous drone and end-to-end forestry inventory system, revolutionizing forest management with precision.
Duration
2 wks
Output
Webflow, Design, Video
Helping Teams Launch Branded Marketplace Sites
Figfy helps teams manage, distribute, and sell digital product catalogs through a customizable B2B marketplace platform.
Duration
2 wks
Output
Design, Webflow, Rive
Online Identity to Reflect Bold Partnerships
Anfield is a private investment company that actively invests in early-stage tech with a philosophy embedded around good and strong partnerships.
Duration
1 mo
Output
Design, Webflow, Lottie
Building Extro’s Digital Identity to Reflect Operational Efficiency
Extro is a mobile order processing system for electricians, helping SMEs streamline orders—from initial contact to time tracking and payment.
Duration
3 wks
Output
Design, WP Development, Lottie
Newlifescientific Web Redesign
New Life Scientific, a four-person team, advances science by providing used lab equipment for research, universities, drug development, and therapeutics.
Duration
2 wks
Output
Adobe XD
Get expert insights on enhancing user experience, optimizing design, and integrating key features to drive conversions and improve your SaaS performance.
