Newlifescientific Web Redesign

New Life Scientific, a four-person team, advances science by providing used lab equipment for research, universities, drug development, and therapeutics.

Nathan Arant
COO, New Life Scientific
I'm the chief operating officer of New Life Scientific. We sell used lab equipment for research applications in university settings or drug development or therapeutics various other interesting scientific manufacturers and companies. This is a video review for Bojan, who did some web design work for us. And I've worked with him in the past. I approached him with an urgent design project. I'd had a website redesigned, done, and ha
The Challenge

The main problem identified in the project was the challenge of learning from previous failed redesign attempts to ensure the new design didn't repeat the same mistakes. The website's simplicity (only five inner screens) wasn't the issue; rather, it was the necessity of quickly analyzing the old design to identify what didn’t work and improving upon it. This meant avoiding pitfalls and making sure the redesign addressed past shortcomings, while also managing to deliver a high-fidelity design in just two business days.

Solution

Even though the website was quite simple (about five inner screens) it was still challenging to take into consideration the failed attempts from a previous redesign, to learn what didn‘t work that time, and to make sure my redesign doesn‘t fall into the same trap.

So, I jumped in straight away to analyze the old design and quickly shared mockups with the client, multiple times a day. In just two business days, I managed to produce a high-fidelity interface design for the website, and a basic style guide to help development be on the same track as my design intention.

Of course, this would‘ve not been possible if Nathan didn‘t deliver all materials to me at record speed, such as content and photos, to form the design as a whole.

Results
Timeline
2 wks
Google Score
81%
Time on site
N/A
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